AIM Consulting is providing public information services for the City of Modesto’s State Route 99 / Pelandale Avenue Interchange Reconstruction Project. The project includes the reconstruction of the Pelandale Avenue overcrossing, the SR-99 on and off ramps in new alignments, and construction of a southbound auxiliary lane. AIM developed and is implementing a comprehensive public outreach and information campaign to keep the community informed throughout the project’s two year construction time frame. Prior to the start of construction, AIM hosted focused meetings with local businesses to provide them with information about the construction process and answer any questions. AIM also worked to develop an “Open for Business” page on the project website to let the community know that businesses are open during construction. In addition, AIM facilitated community open house meetings to provide construction information to the community at large. To kick off construction of the project, the largest in Modesto’s history, AIM assisted the City with planning a ceremonial ground breaking ceremony complete with a ceremonial dig with dignitaries and elected officials. As the construction moves forward, AIM is assisting the City with providing construction information and traffic alerts through the project website and the local media.
- AIM was instrumental in developing and implementing successful communications strategies that highlighted the District's efforts to both a local and regional audience.
Cosumnes Community Services District